Developers and publishers love their games. In fact, they often supposedly love them even if deep down inside, they really don’t. That’s kind of how marketing works. However, Square Enix took this concept to the next level by claiming Tomb Raider will be the best game this generation.
In a move that’s certain to surprise nobody, Square Enix U.S. President Mark Fischer praised the game up and down, stating the following:
“I can look you in the eye and tell you, honest to goodness, we want this to be the best game of the generation. And the time that we’re giving it is going to allow that to happen. Look, you’re going to see the game at E3. Tell me if you think I’m blowing smoke your way. It’s really that good.”
I have a feeling Square Enix is going to regret that, based on the copious amounts of hate-mail they’ll receive if the game releases and doesn’t turn out to be the second coming.