The threat of legal action from Bethesda parent company Zenimax Media has forced No Matter Studios to change the name its upcoming survival adventure game Prey for the Gods.

Zenimax opposed the smaller team’s attempt to trademark the title, claiming that use of the word “Prey” infringes on the existing trademark for the the sci-fi series, the latest entry for which releases tomorrow. In order to avoid litigation, No Matter Studios has renamed its game to Praey for the Gods, an adaption of one of the original planned titles, Præy for the Gods, which was rejected for being too difficult to type into search engines and digital stores.

Despite this apparent capitulation, the team mulled over the possibility of taking the matter to court, but ultimately decided not to as the members “didn’t want to spend our precious Kickstarter funds, nor did we want to have to ask for additional funds to fight this in court.”

Although the name has been changed, the game’s logo and other marketing material has been left largely untouched due to the design, which transposes a praying woman over the letter ‘E’.

The newly-retitled Praey for the Gods will pit players in control of a young woman determined to uncover the mysteries of an eternal winter. The gameplay appears to draw significant inspiration from Shadows of the Colossus, with the main challenge being to climb and kill a number of enormous beasts. Praey for the Gods adds a few wrinkles to that formula, however, by incorporating survival mechanics, including hunger, thirst, exhaustion, and cold, all of which must be taken into account in order to survive.

No Matter Studios took the game to Kickstarter in July last year, raising more than $500,000. Praey for the Gods is currently targeting a late 2017 release on PC, PlayStation 4, and Xbox One. More details on the game are available in the interview that OnlySP conducted with the developers at the beginning of last year.

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Damien Lawardorn
Damien Lawardorn is an aspiring novelist, journalist, and essayist. His goal in writing is to inspire readers to engage and think, rather than simply consume and enjoy. With broad interests ranging from literature and video games to fringe science and social movements, his work tends to touch on the unexpected. Damien is the former Editor-in-Chief of OnlySP. More of his work can be found at https://open.abc.net.au/people/21767

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