Bioshock Infinite TV Spot

BioShock: Infinite is being sold largely through brand recognition, positive previews, and a very well produced series of truly excellent trailers.

And then they come out with… this. The TV spot. The trailer that tens of millions of people will see.

A series of box quotes cut with some flashy non-gameplay action. A CGI mess. A digital abomination.

Why they chose this one instead of, like, any of the other trailers that are vastly superior in every way is completely beyond me.

You can watch the full one minute TV spot below (top), courtesy of IGN, or the 30 second spot from Irrational (bottom). BioShock: Infinite comes out on the 26th.

Lachlan Williams
Former Editor in Chief of OnlySP. A guy who writes things about stuff, apparently. Recovering linguist, blue pencil surgeon, and professional bishie sparkler. In between finding the latest news, reviewing PC games, and generally being a grumpy bossyboots, he likes to watch way too much Judge Judy. He perhaps has too much spare time on his hands. Based in Sydney, Australia. Follow him on twitter @lawksland.

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